Why Phone Scripts Don’t Work for Auto Dealerships
What do people hate most? Somebody sticking a ‘script’ in their hand and saying “Here, go read this over the phone to a customer”. The words are rarely comfortable for people to speak… so they simply end up not using them.
Worse, a pre-formatted, “fill in the blank” type of call script (with a sequential list of questions) is completely useless when the customer gets ‘off script’ (and they usually do). These and other myths about phone skills training and mystery shopping may be holding your auto dealership back from reaching its full potential.
Our phone skill training sessions have evolved into highly interactive workshops where we coach your auto dealership’s staff on how to write successful ‘word tracks’ in language that is comfortable for them to actually use on the phone. Now they sound natural and look forward to taking calls. Find out what Worldwide Phone Pops can do for your auto dealership today.